DocSend recently published their findings from a research on the pitch decks of 200 companies raising funds. The companies raised a total of $360m so I believe this research could be treated as pretty representative.
Respected companies like Sequoia have long published their dream pitch deck. Yet, DocSend has brought a bunch on insights that should be considered.
Here are the most important take aways in brief:
- Seed raise takes 3 months on average.
- Seed firms provide higher rounds with fewer meets than angels.
- More meetings does not mean more money. 20-30 meetings should be enough.
- Average time an investor spends on your deck is close to but under 4 minutes.
- The perfect deck should be 20 pages or less.
- Your deck should be mobile friendly, 1 out 8 investors views it on mobile.
- The Sequoia suggested model seems to be ubiquitous in the industry as there were almost no big deviations on the slides required and their order. Check slide 7 for more info.
- Investors spend most time on Financials, Team and Competition slides. If your financials are not ready yet, better do not include as they will be seriously scrutinized.
- Do not include your deal terms in the deck.